Dubai, UAE (13 April 2022) – Earlier this month, Nissan set its course firmly towards a sustainable future and bolstered its position in Africa, the Middle East, India, Europe, and Oceania (AMIEO) with the presentation of a new electrified line-up in Madrid, Spain. With differentiated models at the event, Nissan showcased the breadth of its electric expertise and leadership to supercharge the shift to electrified mobility, with exciting prospects for markets across the region.
Setting the benchmark for an electrified offering, the event served as a showcase of some of Nissan’s most exciting new models, such as e-POWER technology on Qashqai, the JUKE Hybrid, as well as Nissan’s 100% electrified crossover Ariya and compact van Townstar. The powertrain portfolio range reflects the diversity of its customers’ driving habits and stands as testament to Nissan’s commitment to supporting drivers embarking on their journey to zero-emission mobility.
The announcement plays a leading role in the delivery of Ambition 2030, the company's long-term vision for empowering mobility and beyond – with the range delivering more choice, more excitement, and more accessibility than ever before.
Guillaume Cartier, Chairperson, Nissan Africa, Middle East, India, Europe, and Oceania (AMIEO), said: “Nissan is charging towards an electrified future. We have established a clear direction through Ambition 2030 and with our new electrified line-up we are truly paving the way to a sustainable tomorrow. Leveraging our global presence and Alliance partnerships, this is a landmark moment with the arrival of our most comprehensive product offering to date. We have harnessed our disruptive nature and our electric expertise to deliver a suite of electrified powertrain technologies that meet the needs of our customers.”
Going beyond the vehicle, Nissan is working on a comprehensive EV Energy Ecosystem, which explores initiatives to optimise and expand battery energy management capabilities. Nissan's flagship manufacturing ecosystem, EV36Zero, based in Sunderland, UK – brings together vehicle and battery production, powered by renewables to set the blueprint for the future of manufacturing mobility.
Joni Paiva, Divisional Vice President, Africa, Middle East, India, and Oceania at Nissan Motor Corporation, said: “Nissan is committed to bringing electrified mobility to more markets, with zero compromise on excitement for our customers. We have already started this journey in some markets and during the current fiscal year, we will bring our unique e-POWER technology for the first time to customers in Africa, Turkey, and Oceania.
“We recognise that each market is at a different stage of electrification, and the introduction of our models will naturally depend on market readiness. At Nissan, we are uniquely positioned to bring our rich experience, expertise, and know-how in EVs when our customers and the markets are ready. Our aim is to democratize our products and technologies to give more people increasing access to electrified mobility, at the right time, and in the right place,” he added.
Please find below more information on relevant products showcased in Madrid:
§ JUKE Hybrid
The latest iteration of Nissan’s compact crossover, JUKE Hybrid retains the JUKE personality and gives EV-curious customers a comprehensive introduction to the world of electrification. JUKE Hybrid blends responsive performance, enjoyable drivability, and excellent fuel efficiency for a rewarding and assured experience on the road.
JUKE Hybrid brings customers a truly integrated electrified driving experience, with a multi-modal powertrain and smart gearbox offering pure-electric power or a combination of combustion engine and electric motor. Nissan’s innovative e-Pedal Step system allows the driver to accelerate and decelerate the car to a slow creep-speed (~5kph) – enhancing comfort and convenience on the move.
§ All-new Qashqai e-POWER
Building on its heritage as the world’s first crossover model, the all-new Qashqai elevates the crossover driving experience with Nissan’s unique e-POWER powertrain technology.
The system developed entirely by Nissan delivers the unmistakable thrill of fully electric driving without the need to recharge. A 100% electric-driven motor powers the wheels for instant and linear acceleration, while a small combustion engine recharges the battery on the move – offering even more confidence behind the wheel.
§ Nissan LEAF
The world’s first mass-market EV, LEAF initiated a revolution and set the blueprint for modern electric vehicles – with more than 577,000 LEAF sold globally and over 9 billion zero-emission kilometres driven since its 2010 launch.
Nissan developed its rich electrification expertise with LEAF, refining the successful formula over a decade of development to make EVs accessible to all – bringing even more compelling design, seamless connectivity and efficient powertrain options with LEAF 2022.
§ Nissan Ariya
Marking a new chapter in Nissan’s electrification journey, Ariya is Nissan’s first all-electric coupé-crossover and the pinnacle of what Nissan does best. The first vehicle to employ the ingenious CMF-EV platform developed by Nissan for the Alliance, Ariya is the ultimate electric experience; it embodies Nissan’s Japanese DNA, offers dynamic driving performance and boasts one of the most spacious interiors in the segment.
Redefining fully electric driving, Ariya will also feature e-4ORCE, the perfect balance of power and control. The twin-motor system’s seamless power distribution delivers instant response for effortless acceleration in a variety of driving scenarios.
§ Nissan Townstar
The next generation of Nissan’s fully electric compact LCV offering, the all-new Townstar is designed to be a reliable, efficient and sustainable business partner, optimised to meet customers’ ever-changing needs.
Leveraging synergies with an Alliance platform, the model has been designed with an intelligent blend of efficiency and practicality. Offered with a fully electric powertrain delivering 300km of range under the WLTP combined cycle, as well as a suite of 20+ technology features, the all-new Townstar is ideal for last-mile deliveries. This next generation compact van helps to future-proof sustainable business operations and accelerate the transition towards electrification.